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French language tourism marketing campaign launched
Whitehorse, January 24, 2020 - With funding support from CanNor, the Association franco-yukonnaise (AFY) and the Government of Yukon have partnered to present a French language tourism marketing campaign for audiences in Quebec.

This is the territory's first French language tourism marketing campaign. Several campaign elements from Tourism Yukon's current "Don't Wait for Someday" campaign have been re-purposed specifically for the Quebec market with the French tagline "Qu'attendez-vous?" and will be airing from January 20 to March 22, 2020. The CanNor Agency provided funding to support the initiative, which includes television, online video, social media and Montreal airport digital screen tactics.
According to the 2017/18 Visitor Exit Survey results, 4% of visitors to Yukon originated from Quebec. AFY's role in promoting Yukon to French markets is growing and by working in partnership with Tourism Yukon aims to increase French speaking visitors to Yukon from within Canada.
Marketing Yukon in Quebec as a vacation destination also provides business development opportunities for francophone artists and tourism entrepreneurs targeting Franco-Canadian consumers.
Quotes
We take a great deal of pride in this campaign conducted in collaboration with the Government of Yukon, because it gives us the opportunity to share, in French, our love for the Yukon with French-speaking people from other parts of Canada. With this campaign, we hope to attract even more Québec tourists to the Yukon and make the territory one of the top destinations for Francophone tourists in 2020.
- President of Association franco-yukonnaise, Jeanne Beaudoin
The Government of Yukon is thrilled to partner with the Association franco-yukonnaise on our first ever French language tourism campaign in Quebec. Canadian travellers come to enjoy our wide-open spaces, pristine wilderness and rich, inclusive culture. This campaign provides us the opportunity to share our beautiful home with Quebec travellers in their mother tongue. The tourism industry generates significant economic wealth for the territory. In addition, celebrating Yukon's many diverse cultures and telling Yukon's stories with our potential visitors fosters a sense of community and builds a rich and inclusive society.
- Minister of Tourism and Culture, Jeanie Dendys

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Media Relations
Francis Lefebvre, Director, Communications and Community Relations
Association franco-yukonnaise (AFY)
867-668-2663, ext. 332
flefebvre@afy.yk.ca
Merci au ministère du Tourisme et de la Culture du Yukon, à l’Aurore boréale et aux autres organismes et individus qui nous ont permis d’utiliser leurs photos.
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