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Promoting the Yukon in France
From September 20 to 23, 2016, Edith Bélanger, AFY Tourism Development Manager, went to Paris to participate in the French trade show for tourism and travel professionals, IFTM Top Resa. Over the four days, the event welcomed 30 929 faithful attendees.
The AFY was on hand to publicize the Yukon and answer questions from tour operator representatives working to sell the destination to leisure travellers. Edith met with tour operators, travel agents, journalists and bloggers who showed an interest in the Yukon.
After the event, Edith visited the offices of teams of professionals who develop and sell tourism trips. She described the Yukon's beauty, attractions and novelties to 21 professionals from nine different agencies.
She concluded her trip by giving a talk to 51 clients of the agency, La Maison des Amériques. Diehard travellers filled the room to capacity. They were impressed with what she had to say and expressed the desire to visit the Yukon.
The AFY's participation in IFTM Top Resa, the meetings with professionals and the closing address were made possible through the financial contribution of the Department of Tourism and Culture of the Government of Yukon.
Merci au ministère du Tourisme et de la Culture du Yukon, à l’Aurore boréale et aux autres organismes et individus qui nous ont permis d’utiliser leurs photos.
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